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how to start a business

How to Start a Business

Brink's Money

09 Dec 2021

Anyone can start a business. All you really need to get your foot in the door is a great idea and funds to drive your business endeavors. Becoming a business owner is an immense responsibility and can be one of the most rewarding experiences of your life. If you are hoping to launch your own business but not sure how to start, then you have come to the right place because Brink’s Money has the guide for you. Read on for our tips and essentials on how to start a business.

Think of a Business Idea

First, why do you want to start a company? This is the first step you need to take because depending on your answer, it will help you steer into the right direction as to what your business idea should be. This is also the time when you can really assess your strengths and weaknesses and tap into a business opportunity you think you can create. It’s important to stay ahead of the curve and bring a new perspective when it comes to how you can change the business landscape.

Conduct Market Research

One piece of advice that goes hand in hand with coming up with a business idea is to conduct market research. Before you can further develop your idea, you have to get an understanding about the market you are hoping to enter. When you gather insights, you want to include information on audience demographics, who your direct competition is if there is any, and how sustainable you think your business will be. Market research will also help you come up with objectives you should aim to accomplish with your idea.

Write a Business Plan

When you are certain you have a solid business idea, you have to address a few important questions such as what is the purpose behind what you are doing, what are your end goals, and how are you going to fund your business. Answering these questions in a well thought out business plan will ensure that you have a strong foundation going in. Your business plan will clearly outline how you will operate your business, who you are getting your supplies from and how, and can dictate what each person is responsible for. Oftentimes, businesses will run into trouble because they don’t know how to handle difficulties as they occur, but that’s when your business plan can help prevent a few headaches.  

Develop a Brand Identity

Perhaps the most important and most memorable part of your business is your brand. Brand identity is incredibly significant because it represents what people associate with your business and what comes to mind when they think of your product. When you sit down and think about the type of brand you want to create, you should consider what your business stands for, the core values you present, and why customers would want to instill trust in you. After giving brand identity some thought, you can move onto the next step of developing a business name. Your business name should reflect your brand as well as being creative and catchy.

Determine How You Will Fund Your Business

Starting your own business doesn’t happen for free and you’re probably wondering what options do I have to fund my business? If you have little to no money to cover the startup costs, consider some of the following options:

  • Getting a small business loan

  • Grants and local funding opportunities

  • Turning to investors to support your business

  • Enlist the help of friends and family

Additionally, depending on your business idea, there are also different businesses that take little to no funding to get up and running. Here are a few examples:

  • Web design

  • Freelance writing

  • Dog walking

  • Tutoring

  • Interior design

Get Your Licenses and Permits

One of the most essential steps you have to take to start your business is ensuring that you take care of all necessary licenses and permits to run a company. If you’re not sure about where to start or have no prior legal experience, consulting with an attorney can be extremely helpful to get you in the beginning stages. It’s safe to say you will most likely need to obtain a general business license and any other permit depends entirely on the kind of business you hope to create. Along with licenses and permits, you want to make sure to also register for state and local taxes.

Launch and Grow Your Business

So the moment you get your business running, you might think what’s next? The next step after launch is to grow your business. The truth is there are endless ways to grow your business so you don’t have to worry about following one right path or method. Marketing channels such as social media can be a business owner’s best bet to reach potential customers through organic and paid campaigns. The key to running a successful business is to establish a loyal customer base. When you build rapport with your audience, your efforts will help you out in the long run when those customers come back time after time.


Starting your own business can feel daunting and you might not know how to take that first step but don’t stress too much. Creating your own company can be a fulfilling process, it just takes a great deal of planning and research.


If you’re anticipating hiring employees to help out at your company and looking for a way to pay them on time without breaking the bank, the Brink’s Money Paycard program can help you take on paperless payroll. Learn more about our payroll solution here.

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